ENavi und KMGNE |Forschung trifft Alltag: Kooperationen im Reallabor (Modell-) Region Mecklenburg

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Das Kopernikus-Projekt „Energiewende-Navigationssystem“ (ENavi) ermöglicht es  Wissenschaft, Wirtschaft und Zivilgesellschaft gemeinsam in den nächsten zehn Jahren technologische, soziale und wirtschaftliche Lösungen für den Umbau des Energiesystems vor Ort zu entwickeln. Vertretende des KMGNE begleiten dabei zwei  Modellregionen. Beim Treffen am 16./17.10.2017 in Wismar ging es darum, wie die lokalen Administrationen, Engagierten und  Wissenschaftler in den nächsten Jahren zusammenarbeiten wollen, um gemeinsam mit der lokalen Bevölkerung nach Lösungen für ein zukunftsfähiges Energiesystem und ein gutes Leben in den ländlichen Regionen zu suchen.

Direkt am Hafen in den Container-Räumen des  Technologie- und Gewerbezentrums Wismar versammelten sich Stadtvertreter aus den Gemeinden Rhena und Röbel sowie Wissenschaftler aus dem ENavi-Projekt.

Okt17_Wismar Workshop MV

KOMOB mit Blick auf den Hafen in Wismar (c) A.Kraft

Zunächst ging es um die Einbettung der Modellregionen in  die Kopernikus-Forschungsprojekte. Udo Onnen-Weber vom Kompetenzzentrum ländliche Mobilität sagte, Wissenschaft müsse politikfähig sein, um in konkreten Situationen operieren zu können, beispielsweise bei einer konkreten Investitionsentscheidung für erneuerbare Energien beraten zu können. Eine Hauptherausforderung sei allerdings vor allem die Akzeptanz der lokalen Bevölkerung für getroffene Maßnahmen. Das Ziel von ENavi ist daher, gemeinsam mit der lokalen Bevölkerung für sie nützliche Maßnahmen zu suchen, welche u.a. von jedem einzelnen umgesetzt werden können. Die Betrachtungen müssen insofern auch über die Frage der Energieversorgung hinausgehen und mögliche Rückfinanzierung, Nahmobilitätsangebote und andere Faktoren der Daseinsvorsorge einschließen.

Die leitende Verwaltungsbeamtin Lützow-Lübstorf, Iris Brincker, legte aktuelle Klimaschutzaktivitäten wie die Installation einer E-Ladeinfrastruktur und die damit verbundenen Probleme dar.

Yvonne Rowohlt vom Geodatenzentrum Landkreis Nordwestmecklenburg präsentierte das bereits existierende Energieportal Nordwestmecklenburg, welches eine ganze Reihe von Informationen über die Installation erneuerbarer Energien für die Bürger bereitstellt. Kann diese bestehende Struktur im aktuellen Projekt eingebunden werden? Vielleicht über Coaching-Angebote für erneuerbare Energien für Bürger(meister)?

Im Folgenden wurden die Forschungsschwerpunkte vorgestellt. Wie können Stakeholder-Empowerment-Tools im Projekt sinnvoll eingesetzt werden, um in komplexen Entscheidungssituationen Klarheit und Akzeptanz zu fördern? (Reiner Lemoine Institut) Eher technisch war die Frage, wie das Energiesystem über verschiedene Sektoren hinweg auf regionaler Ebene den Bedürfnissen der Menschen und den umweltbedingten Notwendigkeiten angepasst werden kann (BBHC). Wie drückt sich Akzeptanz durch Verhaltensweisen der Bevölkerung aus und wie entwickelt sie sich? (Fraunhofer ISE) Diese Themen wurden am Folgetag in Workshops näher besprochen.

Dr. Joachim Borner vom KMGNE stellte anschließend den zentralen Reallabor-Ansatz vor, der in den Regionen angewendet werden soll. Was ist das Selbstverständnis der Wissenschaftler in den Modellregionen? Wie lässt sich der bisher vernachlässigte ländliche Raum unter Einbeziehung des Wissens der lokalen Bevölkerung nachhaltig stärken? Was ist die Vorstellung der Menschen von ihrer besseren Zukunft? Wie lässt sich diese Zukunft in Bildern, in Erzählungen ausdrücken? Ziel des Vortrags war es, ein gemeinsames Verständnis der Wissenschaft und Praxisakteure über die Vorgehensweise im gemeinsamen Suchprozess zu erreichen. Im Anschluss gab es eine ausführliche Diskussion.

Fazit: Das erste Treffen hat viele neue Fragen aufgeworfen, aber auch Ängste und Sorgen beseitigt. Die Praxisakteure stellten fest, dass diese Reallabor-Arbeitsweise für die Wissenschaftler genauso neu ist wie für sie. So herrschte beim gemeinsamen Abendessen eine lockere Atmosphäre während am Morgen noch alle verhalten der Dinge harrten die da kommen würden. Die Arbeit in den Modellregionen kann losgehen: gemeinsam, auf Augenhöhe, transparent und offen.

Okt17_Wismar Workshop MV (9)

Blick aus den Container-Räumen am Hafen in Wismar (c) A.Kraft

 

Black Planet

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Die große Transformation und das Schweigen der Medien

Tagung, 20. / 21. Juni 2016, Evangelische Akademie Berlin
Vortrag von Dr. Joachim Borner zum Thema “Der Versuch, Zukunft zu kommunizieren”

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KMGNE Website | Relaunch

Die Website des KMGNE (Kolleg für Management und Gestaltung Nachhaltiger Entwicklung) ist neu gestaltet und nun auch in Englisch und Spanisch abrufbar.
Please visit our relaunched KMGNE website.
www.kmgne.de

Challenges for New Ways Of Communication

There is a big differences between nowadays and before in the communication world. Communication has existed in various forms since man appeared on Earth. The methods, however, consisted of a disorganized set of signs that could have different meanings to each human using them. Starting from primitive communication is cave paintings that appeared around 130,000 B.C.E, the homo sapiens, then Early Handwritten Documents/Books. Those with the proper education to do so were handwriting books and documents for well over 1,000 years before the invention of the printing press. Continue with Printing Press in 1448, letter writing and postman, telegraph, telephone, radio, photography and television. Except cave paintings, all kinds of this communication methods still exist now. Throughout history developments in technology and communications have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. Moreover, the innovation of new gadgets such as mobile phones makes communication easier by allowing people to communicate from anywhere. An underestimated impact of mobile gadgets is their impact on the nature of communications.

Communication based on internet, nowadays is so popular and can make a new movement in large community. Also, change almost life style to communicate in urban area. Changing from passive way to active way. Before, people just accept information and late to get response at the same time. But now, information can spread fastly around the world in seconds and free from the barriers of distance and time.

In recent times, it is the social media that has made a significant impact on our daily lives. The kind of global conversation that social media websites, such as Facebook and Twitter, have developed was beyond the comprehension of most people at the beginning of the decade. Social media has influenced social behaviour in several ways, such as:

  • People today are more open and want to communicate with others.
  • People want to meet like-minded people through online forums and groups.
  • People want to have access to news and information that can be of use to them.
  • People want to share more with others and gain recognition simultaneously.

Hence, social media has made us more transparent in our communication with others. It’s no longer about trying to be perfect, but about revealing and sharing our thoughts and expressions.

We may also consider the case of online communities. There has been a rapid growth of social relations and social organisations on the internet (Di Maggio, Hargittai, Neuman, & Robinson, 2001; Wellman, 2002). The emergence of new forms of online social networks demonstrates new communication patterns in the digital age. Online communities and social networks have led to debates about the emergence of new patterns of social interaction. With new technology, individuals are reorganising patterns of social interaction to create a new form of society, which is conceived as the network society. Online communities shed light on the emergence of new forms of sociability enabled by technology, a departure from previously spatially bounded social interaction.

Advancement of technology today is not without obstacles. And a big problem also is how a message in the information that we want to deliver, can be received by the intended target community.

“Culture” is often at the root of communication challenges. Our culture influences how we approach problems, and how we participate in groups and in communities. When we participate in groups we are often surprised at how differently people approach their work together. Culture is a complex concept, with many different definitions. But, simply put, “culture” refers to a group or community with which we share common experiences that shape the way we understand the world.

There are six fundamental patterns of cultural differences-ways in which cultures, as a whole, tend to vary from one another.

  1. Different Communication Styles

The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings.

2. Different Attitudes Toward Conflict

Some cultures view conflict as a positive thing, while others view it as something to be avoided.

3. Different Approaches to Completing Tasks

From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions of time, and varied ideas about how relationship-building and task-oriented work should go together.

4. Different Decision-Making Styles

The roles individuals play in decision-making vary widely from culture to culture. Be aware that individuals’ expectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.

5. Different Attitudes Toward Disclosure

In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information. Keep this in mind when you are in a dialogue or when you are working with others. When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing.

6. Different Approaches to Knowing

Notable differences occur among cultural groups when it comes to epistemologies, the ways people come to know things. European cultures tend to consider information acquired through cognitive means, such as counting and measuring, more valid than other ways of coming to know things. Compare that to African cultures’ preference for affective ways of knowing, including symbolic imagery and rhythm. Asian cultures’ epistemologies tend to emphasize the validity of knowledge gained through striving toward transcendence.

If we know about culture in community well, then we might use the appropriate way to communicate, based on target community and its culture also. So, our message can be accepted by target groups, like what we expect.

References:

DuPraw, M.E. and Axner M. (1997). Working on Common Cross-cultural Communication Challenges. (http://www.pbs.org/ampu/crosscult.html)

Nayab N. (2010). Exploring How Technology Has Changed Communication. (http://www.brighthubpm.com/methods-strategies/79052-exploring-how-technology-has-changed-communication/)

UK Essays. (2013). How Social Media Has Changed the Way We Communicate.  (http://www.informationgateway.org/social-media-changed-communicate/)

….. History of Communication From Cave Drawings To The Web. (http://www.creativedisplaysnow.com/articles/history-of-communication-from-cave-drawings-to-the-web.htm)

Movius, L. (2010) ‘Cultural Globalisation and Challenges to Traditional Communication Theories’, PLATFORM: Journal of Media and Communication 2(1) (January): 6-18. ISSN: 1836-5132 Online © Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 Australia licence

What’s the Climate Culture and Communication Challenging ?

 

  1. The challenging of the new ways for communication .

The climate change issue has become increasingly present in our society in the last decade and central also to communication studies. Nowadays, so many people get the effect from climate change and it seems this topic become big issue in several countries in the world.  so many people died, houses, buildings, cars were destroyed by the climate change, because of that  the governments, also so many projects have the policy that focus on the climate change. They have tried to let people to be aware how to protect, adaptation and how can they survive from these effects.  Anyhow there are still so many people got the effect that.

The key climate change communication, which  identifies some of the challenges and opportunities of communicating climate change. The findings follow directly from the information provided by the participants in the Hidden Heat research project, and represent a wide range of climate change communication stakeholders – from civil society organisations, the media and government representatives:

  • There is a major lack of co-ordination in the communication of climate change information. Although several governmental and non-governmental bodies are potentially in a position to act as a central hub for climate change information and engagement, currently they are poorly funded and have a low public profile. Perhaps the most urgent priority for effective communication of climate change  is the development of a central coordinating body that can engage with all sectors of society.
  • The media is not fully engaged in covering climate change – certainly not to the extent warranted by the seriousness of the threat. Training programmes to assist both journalists and editors are essential, but civil society organisations must also improve the way they engage with the media, packaging information in a clear and simple way and actively attracting media attention.
  • Local languages lack terms for many key concepts involved in climate change including ‘climate change’ itself. Communicators should attempt to explain climate change using terms that already exist, using graphic examples of local environmental problems and innovative communication methods (e.g. dramatization) to get the message across.
  • At the local level, politicians tend to be poorly informed about climate change, local government structures represent a crucial opportunity for reaching  large numbers of ordinary citizens. Sensitization campaigns should focus on local politicians as a key constituency that can catalyze action on climate change.
  • Indigenous knowledge about land management and the environment is incredibly valuable when trying to engage people on climate change – but it must be supplemented with scientific information about the causes and consequences of climate change. Climate change represents a significant challenge to indigenous ways of understanding the weather and farming – and so people must be supported with additional knowledge and information wherever possible, including the improved dissemination of meteorological information through local radio stations.
  • Try to contact with the political representative and the media to tell people to be aware. Try to always remind them that reducing greenhouse mission will also build healthier communities, spur economic innovation and create new jobs. And next time you’ re at the  polls, vote for politicians who support effective climate policies
  • We can make a community that concerning to the climate change and maybe we take some people who’s already got the effect from climate change for announcement and try to let people involve start from young people such a how to keep environment that we can start from the basic things.  EX: like a German policy they try to use only one big  to buy something in the supermarket and try to convince people who’s work in the office use the paper both sides, etc.

2. The idea of climate culture.

Climate change is a global matter. It might have different effects on several countries, but nevertheless the changing of our climate is a problem that will influence the whole World. Therefore, several countries will have to cooperate in the battle against climate change. A global problem needs a global solution.

To provide a solution, cross-cultural communication will be necessary. People from various countries, with various backgrounds, have to exchange their ideas and opinions about how to solve this problem. The cultural differences between these people influence both the content of their message as well as the way it’s been expressed.  The aim of this case study is to find out in what way the content of the message is influenced by the cultural differences of people.

Example: The cultural elements of Germany, the United Kingdom and the United States have been compared to their policies on climate change. These three countries have played an important role in climate change negotiations from the start. To define the culture specific elements of the nations. Distinctions between the cultural dimensions are that both the United Kingdom and the United States are individualistic countries, while Germany is a more collectivistic country. Germany also has a high uncertainty avoidance index, which means that the society prefers rules and guidelines. Another aspect in which the countries differ from another is how status is attained. In the United States, status can only be attained by achievement. In the United Kingdom where you come from is often more important than what you have done in your life.

Germany is a more collectivistic country. For this reason, status can be achieved by groups more then by individuals. The three countries also have different perceptions on the climate change matter, comparing results from the countries on three categories of interest, namely: polluter interest, supporter interest and victim interest. Germany has a strong interest for both the polluters as the supporters, whereas in the UK the focus of interest lies on the victims. In the United States, the interest is spread evenly over the three categories. In the last chapter, the cultural specific elements of the countries are brought in connection to their policy on climate change.

This showed that culture can indeed be a predictor for the policy on climate change of a country. Coming to this conclusion, it is important to see what this actually means for climate change negotiations. When culture influences the policy of a country, it could be useful for the different countries to have knowledge about other countries’ cultural dimensions, because they can explain the rationale for the policy change. This could lead to mutual understanding and more fruitful negotiations

3.  Definition of climate culture.

Climate is patterns of temperature, precipitation, humidity, wind and seasons. “ Climate change “ affects more than just a change the weather, it refers to seasonal change over a long period of time. These climate patterns play a fundamental role in shaping natural ecosystems, and the human economics and cultures that depend on them.

Because so many systems are tied to climate, a change in climate can affect many related aspects of where and how people, plants and animals live, such as food production, availability and use of water, and health risks.

For example: a change in the usual timing of rains or temperatures can affect when plants bloom and set fruit, when insects hatch or when streams are their fullest. This can affect historically synchronized pollination of crops, food for migrating birds, spawning of fish, water supplies for drinking and irrigation, forest health, and more.

Some short-term climate variation is normal, but longer-term trends now indicate a changing climate. A year or two of an extreme change in temperature or other condition doesn’t mean a climate change trend has been “erased.”

There are many definitions in literature to describe the term culture. There is no consensus about what exactly it is. In general, culture is described as a total of meanings or knowledge that human beings need to function in a certain situation: knowledge of language, habits, rituals, opinions, values and norms (Shadid, 2007).

The culture frames the way people perceive, understand, experience, and respond to key elements of the worlds which they live in. This framing is grounded in systems of meanings and relationships that mediate human engagements with natural phenomena and processes. This framing is particularly relevant to the study of climate change.

Climate Culture is a trans disciplinary research focus on the Humanities, which focus on the topic of climate change and exploring new ways of Analysis of profound social change processes. Climate and Culture closes to existing areas of research at colleges, also for the Perception and coping with climate impacts investigate important aspects. These include questions of social responsibility, of cultural memory and intercultural differences.

Reference:

– The connection between culture and climate change By Bernadet van den Pol ( cs- Bernadet- van den –Pol.pdf )

Northwest Tribes: Meeting the Challenge of Climate Change by Chief Johny Jackson

– Hidden Heat Communicating climate change in Uganda: Challenges and Opportunities (www.panosea.org ).

– E. Feresin, The challenges of communicating climate change, Jcom 08(02) (2009) R01

– Departmenent of Ecology, State Washington, What is Climate Change
http://www.ecy.wa.gov/climatechange/whatis.htm
[2014-06-03]

– Kulturwissenschaftliches Institut Essen, Projektbereich Klimakultur
http://www.kulturwissenschaften.de/home/index.html
[2014-06-03]

– David Suzuki Foundation, 10 ways you can stop climate change
http://www.davidsuzuki.org/what-you-can-do/top-10-ways-you-can-stop-climate-change/
  [2014-06-03]

– Centre for  research in the arts, social sciences and humanities,
http://www.crassh.cam.ac.uk/page/34/climate-change.htm
  [no more online]

Sustainability Booklet | Es geht weiter – im zweiten Anlauf

Sustainability BookletUnser Sustainability Booklet zur Audiovisuellen Kommunikation Nachhaltiger Entwicklung versuchten wir über eine der einschlägigen Crowdfunding Plattformen zu finanzieren. Leider gelang es uns nicht, genügend Geld für die Realisierung zu sammeln.

„Crowdfunding oder Schwarmfinanzierung ist eine Art der Finanzierung. Mit dieser Methode der Geldbeschaffung lassen sich Projekte, Produkte […] und vieles Andere mit Fremdkapital versorgen. […] Kapitalgeber sind eine Vielzahl von Personen – in aller Regel bestehend Internetnutzern, da Crowdfunding meist im World Wide Web aufgerufen wird.“ Wikipedia.org

So viel zur Theorie…

Doch zuerst: wie war’s?

Eingangs sollten wir vielleicht noch kurz erwähnen, dass unser Projekt die traditionelle Buchform mit auf DVD gebrannten audiovisuellen Kommunikaten verbindet. Diese Art von Projekt scheint es auf Crowdfunding Plattformen generell nicht sonderlich einfach zu haben, da die meisten Anderen Film- oder Bandprojekte sind.

Nichts desto trotz erachten wir es als eine wertvolle und durchaus Spaß bringende Erfahrung und möchten diese in Form einer kleinen Pro und Kontra Gegenüberstellung mit Euch teilen.

Pro:

  • Da die Projektbeschreibung und -darstellung klar und prägnant sein muss, haben wir uns sehr intensiv mit unserem Projekt, dessen Auftritt und wie wir es kommunizieren, beschäftigt. Dazu haben wir gerne den integrierten Projektblog genutzt und hatten darüber die Möglichkeit, unsere Fans und SupporterInnen mit Updates zu versorgen.
  • Ein wesentlicher Bestandteil des Crowdfunding ist es, über soziale Vernetzung möglichst viele Leute zu erreichen. Wir haben auf diese Weise viele neue Fans und SupporterInnen gewonnen. (Vielen Dank an alle) – virales Marketing par exellance!
  • Die Vorschläge unserer Fans und Supporter brachten uns wichtige Anregungen, sodass eine interaktive Teilnahme an unserem Projekt möglich war

Kontra:

  • Unsere SupporterInnen werden ein Liedchen davon singen können: Die verschiedenen Überweisungsprozeduren wirkten überraschenderweise unübersichtlich, waren mit vielen Anmeldungen verbunden und im Allgemeinen doch recht umständlich
  • Beim Zeitmanagement hätten wir dem Überweisungsprozedere mehr Beachtung schenken sollen. Vor allem die vielen Pfingstfeiertage hatten wir unterschätzt
  • Die Bedienung ist doch gewöhnungsbedürftig und erforderte mehr Erklärungen als erwartet

So!

Wenn Ihr wollt, tragt doch auch Eure Erfahrungen und Bewertungen bei. Damit es wir beim nächsten Mal besser oder anders machen!

Wie geht es jetzt weiter?

  • Wir bringen das Sustainability-Booklet-Projekt zu Ende!

Zur Finanzierung werden wir als Team einen Kredit geben und damit die Herstellung ermöglichen.

Zwischenzeitlich haben wir vom EED eine Unterstützung in Höhe von 2200 Euro zusammen bekommen, aus Chile bekommen wir bislang 950 Euro.

Hierbei ist anzumerken, dass der EED aus rechtlichen Gründen an keine Crowdfunding Plattform Geld überweisen darf. Die oben genannte Summe haben wir per Antrag erhalten.

  • Wenn Ihr unser Sustainability Booklet nach wie vor gut findet, dann spendet doch einfach direkt an das Projekt!

Wir sind überzeugt davon, dass diese Form der Nachhaltigkeitskommunikation wichtig ist um ein breites Publikum anzusprechen, vor allem jenseits der üblichen Wissenschaftskreise.

Bankverbindung:

Berliner Volksbank
BLZ: 100 90000
Kontonummer: 5892043002
IBAN: 27100900005892043002
BIC: BEVODEBB

Verwendungszweck: Sustainability Booklet
Auf Wunsch kann die KMGNE gGmbH eine Spendenquittung ausstellen.

Verfolgt wie es weiter geht, hier im Blog, auf twitter und Facebook!